Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Group buying is a new retailing and e-commerce phenomenon. Similar to the case of the .com bubble, it attracted many players with almost identical business model that led to consecutive competitive pressures, threatening the existence of many group buying companies. This book aims at analysing group buying firms and providing them with competitive solutions enabling survival on the marketplace. The research investigates three countries: Sweden, Russia and Lithuania, and employs strategic management, business model, entrepreneurship and other theoretical approaches. It considers the whole value chain by having 11 case studies of group buying companies, 3 cases of their suppliers and a quantitative customer survey. The analysis of theory and research findings leads to identifying the key success factors, strategic groups and forecasts of their future. Finally, 8 dimensions of competitive solutions are identified and 12 final solutions are proposed. The results of the research will be useful for professionals, working in any e-commerce area and group buying businesses, researchers and wide auditorium interested in marketing, strategy, competitive solutions and entrepreneurship.
Today, one of the most important challenges in customer knowledge management (CKM) is to know customer’s profile and buying pattern. It is very difficult to know why a customer buy or do not buy a product. Knowing a customer’s buying pattern and capturing this patterns gives opportunity to the top management of a company to make strategic planning, marketing strategies and decisions in meeting customers’ need and interests in order to maximize profit for the company. But the problem is how you are going to ask your customers what they like before they enter you online shop? it is impossible to ask all the customers about their interests and then you change your online shop according to their interests and exhibit the products that they will probably buy. Nowadays, no one has free time to answer survey and even if they have free time, they do not like to talk about their interests with strangers. So how can we know about our customers’ interests? This book will guide you toward a very successful technique that will help you to know your customers much better.
This book is related to management cases pertaining to different area of management say marketing, finance, human resource, business law, information and technology and economics. These cases are interesting, current, and concern a broad range of advertising and marketing problems pertaining to consumers, advertising agencies, and companies, including profit and nonprofit. They cover topic such as positioning ,media strategy, budgeting, sales promotion, personal ethics, marketing planning, creative strategy, brand management, pricing strategy, e-commerce, segmentation, targeting, buying behavior direct marketing, forecasting etc.
Pasternak ?video? Cassette Recorders Buying Using And Maintaining (paper Only)
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